In a recorded Webinar, The research shows an increased perception of aquariums in Europe as being admired, trusted, and acting as conservation organizations. Colleen says this bodes well for recovery from pandemic years as long as conservation actions take a central role in the stories and educational initiatives of aquariums.
Being good at your mission is more important than ever for aquariums' financial sustainability, according to new research shared in the Future Aquarium Trends webinar and panel discussion hosted this week by Species360. The tighter connection between mission and revenue is one of several important consumer research findings presented by Impacts Experience, a team that helps executives at cultural institutions like aquariums, museums, and zoos to develop business and audience engagement strategies based on actionable data.
In the Species360-hosted webinar, Future of Aquariums / Europe, more than 180 aquarium and zoo professionals gathered to hear the results of new research and a panel discussion on visitor expectations regarding aquariums throughout Europe - as well as some comparative data regarding the United States and Canada.